No existe el artículo ni la marca de moda perfectamente consciente: no es un asunto de blanco y negro. Pero, las marcas pueden mejorar en muchos aspectos diferentes. Queremos ayudar a las marcas que mejor lo hacer y proporcionarte conocimientos que entiendas lo que esto implica.Por eso hemos decidido colaborar con Good On You, los especialistas en puntuar la industria, para mostrar una perspectiva objetiva de otra empresa. Conocen completamente los estándares y certificaciones de la industria, por lo que están bien posicionados para ayudarnos a obtener información fiable y a mostrar calificaciones conscientes verificadas en nuestra plataforma. Así, queremos que te resulte más fácil encontrar artículos etiquetados como conscientes y ayudar a las marcas que trabajan para mejorar la industria de la moda.Cómo trabajamos con Good On YouOtrium se ha asociado con Good On You, una agencia de calificación independiente reconocida a nivel mundial por su trabajo en la evaluación del desempeño de las marcas con respecto a su impacto en las personas, el planeta y el bienestar animal. Good On You basa sus calificaciones en información disponible públicamente, como estándares de la industria, certificaciones, otras evaluaciones de terceros e informes propios de la marca.Las marcas se evalúan según diferentes criterios de bienestar de las personas, el planeta y los animales, para los cuales Good On You proporciona una puntuación de un máximo de cinco puntos. Para que las marcas sean consideradas conscientes, deben obtener una puntuación de tres de cinco. Good On You consulta regularmente con expertos de la industria para mantener actualizada su metodología de calificación.Cómo funciona Good On YouLas marcas reciben puntuaciones generales e individuales en las categorías de personas, planeta y bienestar animal.Puntuación general: Esta es la puntuación media de las tres categorías.Personas: Se evalúan las marcas en función de su impacto en toda la cadena de suministro, como políticas y prácticas sobre trabajo infantil, trabajo forzoso, seguridad de los trabajadores, igualdad de género y pago de un salario digno.Planeta: Esto implica el uso que la marca hace de recursos como energía, carbono, agua, productos químicos y su eliminación, lo que incluye los compromisos con las prácticas circulares.Bienestar animal: Se evalúan las marcas en función del uso de productos de origen animal y sus políticas de bienestar animal. Se tiene en cuenta el uso de materiales como pieles, angora y cuero, y las políticas sobre la obtención de lana sin realizar mulesing*.Good On You basa sus calificaciones en información que hay disponible públicamente, lo que indirectamente presiona a las marcas de moda para que informen sobre su progreso. Sabemos que es difícil cambiar y avanzar en la dirección correcta. Los informes ayudan, ya que crean un sistema para comparar e indirectamente compartir las mejores prácticas, para que el resto de empresas avancen en la dirección correcta.Saber qué marcas se comprometen a hacerlo mejor te permite ayudar a que se produzca el cambio que deseas ver.undefined tienes más información sobre el sistema de calificación de Good on You.

At Otrium, we are committed to a fashion industry where all clothing is worn. We are continuously working to connect unsold fashion items with new owners.  A win for brands and consumers alike, we don’t want unsold inventory to end up in landfills. Through this mission, we aim to empower our customers to shop responsibly through our collaboration with Good on You, a leading independent sustainability organisation that rates brands in three key criteria: labour rights, environmental impact, and animal welfare. In line with this partnership, we’re showcasing brands that have sustainability at the very heart of what they do.This month, we meet Adrian Knezovic of  FTC – Fair Trade Cashmere. Founded in 2003, Adrian is part of the management board and, together with his sister Jana Knezovic, they build the second generation of the family business.What does sustainability or impact mean to you? “Sustainability is a way of thinking and a constant development – we always question and challenge ourselves, improve wherever we can, and want to set new industry standards. Furthermore, we see sustainability from a holistic view and act within all fields of sustainability. It comes and goes with responsibility. At FTC we care, we take and live responsibility.”Tell us more about how you take responsibility as a brand“Behind the fashion brand stands a family business. The company was founded, with fair sourcing and prices. We have built an entire supply chain – from cultivating the food for our cashmere goats, to the cashmere goat farm and the manufacture of the finished fashion styles – every step is managed and owned by FTC. This creates a unique level of transparency and understanding of our supply chain. Traceability is our key to sustainability.” Where did the journey of the brand start?“It all started when my parents Andreas and Jutta Knezovic went to northern China to find the perfect cashmere. When experiencing and seeing the quality of life in this region, they wanted to make a change. My parents invested in cashmere goats and gifted goats to farmers, with the deal to buy back the cashmere fibres from them, at fair prices. This is how FTC was founded.” What is your background and when did you start working on creating a positive impact?“I grew up around textiles and garments when my parents were representing international brands in Germany. I have a funny anecdote: as a kid I liked sleeping in the showroom between clothes racks in Düsseldorf when all the hotels were fully booked. I went to university for finance, and I like to believe that I have a very critical mind. It is this questioning of the status quo that led me to drive change in our organisation.” What achievement are you most proud of?“I couldn’t be prouder of the relationships we have been able to build with all of our colleagues, from East to West. The mutual smiles we exchange because of the time you have spent together is priceless.” What are you working on at the moment?“We are finalising our latest certification: The OEKO-TEX STeP certification.” This will mean that all of our products are certified “MADE IN GREEN BY OEKO-TEX”. STeP by OEKO-TEX® is an independent certification system. This certification allows production companies to communicate their environmental measures externally in a transparent and validated way. What is the biggest challenge on the roadmap of improvements?“Uncertainty. We see with events like COVID that our global economy is built on a very brittle structure. To get our goods to our markets means that we must continue our story and also have a positive impact on the families that are connected to our projects.“ What do customers value most about the brand and products?“Our products are an interpretation of modern premium knitwear. With our own goats farm and supply chain, customers get the highest quality and full transparency on how the people, animals, and the environment are treated. Customers value the fact that they can wear our products and you really feel the sense behind it.” What would you recommend for shoppers who want to shop more sustainably?“Most important is to be critical as a consumer of claims that are made by brands. I believe that consumers are smart, they often just don’t have the time. But when you take your time you will find what claims made by brands are substantial and which ones are just hot air.” Who inspires you and why?“I find Giorgio Armani a fascinating person that is truly inspirational. He has built a global fashion brand for almost 50 years and has always kept his mantra of quality and detail. For me, this focus can truly be adapted to fair fashion. If you don’t look at details in the supply chain and you are not transparent with them, there will be no change.” Where do you see your brand in 5 years and… what do you want to have achieved by then?“We don’t want to be the biggest cashmere brand,  we want to be the best. We want to open our cashmere goat farm for others too. This way we can expand our positive impact together.“ What is one thing you hope others learn from your work?“This would be a very bold claim. There is so much I can still learn from others. Be critical and challenge the status quo.” How do you stay optimistic and persistent in the fight against climate change?“I have met very interesting people that go all the way to finding long-term and lasting projects for a positive impact on our planet. It is not trivial but there is also a huge economic value in some of these projects. Together with active efforts to reduce our footprint.” Tell us about a recent change you’ve made to be more sustainable day-to-day?“I have been consistent over a year now to purely shower in cold water. To the additional health benefits, this saves a lot of energy, especially that in our flat we don’t have sustainable heating.” Do you have a pro-tip extending the life cycle of your wardrobe?“Don’t tumble! Hang your clothes to dry and be conservative with detergents.” What’s a quick change people could make in terms of being more sustainable? “Buy less and inform yourself about what you buy.”

We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.Throughout the fashion industry, 12% of the garments that are produced stay unsold.Our purpose is: All Clothing Should Be Worn.We’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ll be sharing why we became a member of the Fur Free Retailer program, what this means and how you can join this movement to be fur free.The definition of furFirst things first: Fur means any animal skin or part of an animal with hair or fur fibres attached, either in its raw or processed state or the pelt of any animal killed for the animal‘s fur.What is not fur, and what we will keep selling:undefinedundefinedundefinedIntroducing the policyWe recently became an official member of The Fur Free Retailer program, which is supported by the Fur Free Alliance (FFA) – an international coalition of leading animal and environmental protection organisations worldwide.In a nutshell: An international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.From a day-to-day perspective our platform will stay the same, as we currently do not have any garments that contain fur. Having this accreditation makes this official – for our customers and for our partners.We have chosen to sell leather and other animal derived materials – but not the pelt of any animal killed for the animal‘s fur. As more vegan alternatives, innovations and products come to market we will continuously reassess our policy regarding animal-derived materials like leather.Becoming fur free is a first small step of our journey, with the goal of having a positive impact on the fashion industry.Conscious brands at OtriumWe’re always on the lookout for Conscious brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring please reach out to undefined.How can you be fur freeWhen purchasing a garment with faux fur, check the points below to be sure you’re not wearing real fur. Sometimes, faux fur is being substituted for real fur by some manufacturers. You can follow these four checkpoints:undefinedundefinedundefinedundefinedundefined.