Estamos constantemente haciendo que la moda sea más inteligente, proporcionando a los amantes de la moda la mejor experiencia posible en compras de artículos por internet y asegurándonos de que todas las prendas se usen. Para ser lo más transparentes posible, hemos decido comunicar más sobre nuestra hoja de ruta y sobre opciones responsables.La moda es una de las industrias más contaminantes del mundo y, lamentablemente, el 12 % de las prendas que se producen no se venden.Nuestro objetivo es: Toda la ropa se debe usarUtilizamos la tecnología para permitir que las marcas de diseñadores encuentren propietarios para todos los artículos que producen.En esta publicación, damos 10 consejos fáciles para cuidar la ropa de forma adecuada. ¿Por qué esto es tan importante?Más inteligente para tu vestuario Cuidar la ropa prolonga la vida de tu vestuario y te mantiene a la moda por más tiempo. – ¡También te ahorrará tiempo a largo plazo!Aproximadamente, el 25% de la huella ambiental de una prenda ocurre cuando se usa y lava.Con nuestros consejos y trucos inteligentes puedes maximizar tu repertorio de ropa y ser más amable con el planeta.1. Úsala más, lávala menos Lava sólo cuando sea necesario. Lavar después de un uso suele ser más una costumbre que una medida de higiene. Muchas prendas solo necesitan airearse y las manchas a menudo se pueden limpiar sin tener que lavar la prenda entera. Sé responsable y haz la colada menos días: es beneficioso para todos.2. También se lava a temperaturas más bajas Las lavadoras y los detergentes han evolucionado para lavar a una temperatura más baja que antiguamente. El calor puede descomponer las fibras textiles y consume más energía, así que elige un programa más frío y disfruta de tu ropa por más tiempo.3. Llena la lavadora Salvo que sea una emergencia, lavar una sola prenda con un programa completo de múltiples ciclos es un desperdicio de agua y energía. Espera hasta que tengas suficiente ropa para llenar ¾ partes de la máquina. Sin embargo, no la llenes demasiado, ya que esto evita que el agua elimine la suciedad y hará que la ropa quede menos limpia.4. No utilices la secadora Al igual que es mejor dejar que el pelo se seque naturalmente, también es mejor dejar que la ropa se seque al aire. Conserva mejor tus prendas e incluso puede ahorrarte tiempo de planchado si lo haces correctamente. Usa perchas para camisas y prendas a medida para asegurarte de que se sequen sin arrugas.5. Encárgate de las manchas en el momento en que las detectas Si ves una mancha en tu conjunto nuevo, límpiala en ese momento, es más fácil. Sobre todo, si está en materiales naturales como el algodón, el lino y la lana, que absorben mucho. Si la mancha se absorbe demasiado, su lavado es más difícil.6. Congela tus prendas vaqueras Embolsar y poner las prendas vaqueras en el congelador durante uno o dos días las conserva mejor y elimina las bacterias y los olores. ¿Tienes espacio al lado del helado?7. Si sale el sol, también la camisa El sol tiene cualidades blanqueadoras naturales para la ropa. Cuelga tu ropa blanca para que se seque al sol y aprovecha la decoloración natural.8. Seca las prendas de lana en superficies planas Las prendas de punto secan muy bien en las superficies planas, porque conservan su forma, especialmente la de las más pesadas. Así que sécalas en superficies planas, preferiblemente sobre una toalla, para que absorba la humedad adicional.9. Plancha sólo si es necesario ¿Necesitas otra excusa para dejar de planchar? Secar las prendas colgadas en lugar de en una secadora evita el coste de usar energía para calentar y utilizar la plancha. Si tu ropa ya está limpia y seca, cuélgala en el baño cuando te duches. El aire húmedo actuará un poco como un vaporizador, lo que ayuda a reducir las arrugas.10. Haz pequeños arreglos No tires la ropa porque le falte un botón o porque tenga un pequeño defecto. Forma parte del ciclo de vida natural de cualquier producto y puede repararse fácilmente para prolongar su vida útil. Pinterest, YouTube o TikTok te dan útiles consejos para que lo hagas tú mismo. Si no te crees capaz, siempre te podrá ayudar algún ser querido o algún maravilloso sastre que tengas a la vuelta de la esquina.Todo lo bueno llega a su fin, incluida la ropa. Pero, con estos 10 sencillos consejos podrás disfrutar mucho más de ellaSi necesitas algo nuevo, undefined#WearIt

If you’re familiar with Otrium, you’ll know by now that we believe all clothing should be worn. We’re on a mission to eliminate unsold inventory and change the way clothing is created and sold. And on our journey towards a smarter fashion industry, we’ve teamed up with Good On You – the leading source for fashion brand sustainability ratings. Using their expert know-how, Otrium can highlight brands that are more sustainable. We label these brands as Sustainable, which allows our customers to make more informed choices when they shop. To celebrate our Good On You collaboration, we’ve been chatting to Sustainable-rated brands on our platform. Today is also Earth Day, so what better time to speak to a global name like adidas to find out their take on sustainability and more? Here’s what adidas is doing to pioneer changes for the better.Sustainability: what does it mean to adidas? Sustainability is part of our core belief: through sport we have the power to change lives. Sustainability, for us, is an ongoing process. We have always been involved in it and we have always worked on this topic, through the BCI Cotton Initiative, Work Labour Agreement and more. We want to provide the best sports gear using the best sustainable option available.Tell us more about adidas…  The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grassroot events plus local sneaker culture. This has enabled adidas to transcend cultures and become one of the most recognized, credible and iconic brands both on and off the field of play.We believe that through sports we have the power to change lives. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.  Where did the brand’s sustainable journey begin? Our sustainability journey began in the 1990s, becoming a member of the Fair Labor Association – an organization that helps to improve the lives of millions of workers around the world. In 2000, all our products became PVC-free and we created the first 100% recyclable performance shoe in 2019. See the timeline below for our other milestones in becoming more sustainable:What achievement are you most proud of? Back in 2015, adidas was the first brand to create a shoe made of ocean plastic with Parley (an organization that addresses major threats towards the ocean and works with collaborators to raise awareness and action projects to help end destruction). Tell us about your ‘End Plastic Waste’ mission and how it helps adidas solve this global problem?  We want to offer more sustainable options to our consumers by designing products made with recycled plastic or in partnership with other companies and organizations (such as Parley, above), as well as items that can be recycled, to stop them ending up in landfills.  How do you envision using circular techniques to help mitigate the negative impact of plastic waste and pollution? We plan to give consumers the option to return products that they no longer use to be either re-worked or recycled. Made To Be Remade is our current line made from recycled materials, and each piece can be recycled again at the end of its life.The objective is to be a platform with items made from sustainably sourced materials and to have more options for recycling old products and reducing waste. We’re also working on a new program for even more circular services. Does Otrium’s circular model help you to reach your targets with this mission?   Yes, for sure. Being more circular is key to help end plastic waste. For us, that’s giving consumers more opportunities to buy recycled products and finding more solutions for older items to be reused and repurposed.What else are you working on at the moment? We want to develop more and more. We are working to make sure we achieve our commitment to make 9 out of 10 items more sustainably by 2025. We look for new innovations, we push our customers, and we bring forward communication to support our consumer on what we can do together.What is the biggest challenge on the roadmap of improvements? Sustainability is a long journey, and we need to really put in the effort to bring this forward. We not only want to change what adidas does, but how our industry acts towards sustainability at large. We face challenges every day to find the best materials and the best way to resonate with consumers.What do customers value most about adidas and its products? adidas is a strong sports brand and we’re here to bring the best for the athlete. For us, “Impossible is Nothing” and we carry this value with us to really strengthen our sustainability journey.Where do you see adidas in 5 years? adidas wants to be the leader of sustainability in our industry. By 2025, 9 out of 10 items in our range will be made sustainably, and we will also stop using virgin polyester wherever possible (by 2024). Besides which, we want to be a more circular company as a whole by then. Do you think that through changing the historical fashion industry framework, we can achieve a reduction in plastic waste? What we need to do is to change the industry. adidas has been working and investing in sustainability for years. We want to set an example, learn from our partners and keep fostering the change. If we lead, others will follow. By helping consumers be more sustainable, our mission to help end plastic waste will keep on going.  What does the future of fashion look like? Consumers are looking for more circularity. The fashion industry needs to adapt to introduce products that last longer, and can be recycled or have their lifecycle extended, so we can make sure we are not creating more waste. This is what people want and we need to provide the solutions. Amazing work. Thanks for chatting to us, adidas. 

We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.Throughout the fashion industry, 12% of the garments that are produced stay unsold.Our purpose is: All Clothing Should Be Worn.We’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ll be sharing why we became a member of the Fur Free Retailer program, what this means and how you can join this movement to be fur free.The definition of furFirst things first: Fur means any animal skin or part of an animal with hair or fur fibres attached, either in its raw or processed state or the pelt of any animal killed for the animal‘s fur.What is not fur, and what we will keep selling:undefinedundefinedundefinedIntroducing the policyWe recently became an official member of The Fur Free Retailer program, which is supported by the Fur Free Alliance (FFA) – an international coalition of leading animal and environmental protection organisations worldwide.In a nutshell: An international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.From a day-to-day perspective our platform will stay the same, as we currently do not have any garments that contain fur. Having this accreditation makes this official – for our customers and for our partners.We have chosen to sell leather and other animal derived materials – but not the pelt of any animal killed for the animal‘s fur. As more vegan alternatives, innovations and products come to market we will continuously reassess our policy regarding animal-derived materials like leather.Becoming fur free is a first small step of our journey, with the goal of having a positive impact on the fashion industry.Sustainable brands at OtriumWe’re always on the lookout for Sustainable brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring please reach out to undefined.How can you be fur freeWhen purchasing a garment with faux fur, check the points below to be sure you’re not wearing real fur. Sometimes, faux fur is being substituted for real fur by some manufacturers. You can follow these four checkpoints:undefinedundefinedundefinedundefinedundefined.